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You’re ready to sell your house. What do you need most from your real estate agent? According to a survey by the National Association of Realtors (NAR), one of the top services recent sellers sought was help marketing their house to potential buyers. This is likely something you need too.
While you might expect your agent to write a compelling description and pair it with high-quality photos, a great agent offers much more to ensure your house stands out. Here are some of the most common and effective methods real estate agents use to market homes, based on the NAR report:
By listing your house on the Multiple Listing Service (MLS), your property gains significant visibility among other real estate agents and potential buyers. This increased exposure can lead to more foot traffic, multiple offers, and potentially a higher selling price.
A yard sign is an eye-catching tool for those driving or walking by. It generates local interest, as neighbors might know someone looking to move into the area. It also prominently displays your agent’s contact information, making it easy for interested buyers to reach out.
Open houses are a traditional yet effective way to showcase your home. Your agent will advertise and host the event, attracting a crowd of interested buyers. This can create a sense of competition, leading to stronger offers. Additionally, open houses provide valuable feedback from attendees, helping you make any necessary improvements.
Featuring your house on your agent’s website ensures a professional presentation of your property. Visitors to the site are often serious buyers, increasing the likelihood of a sale. This method also leverages your agent’s online traffic and reputation.
An active social media presence allows your agent to market your home to a large audience quickly. Platforms like Facebook, Instagram, and Twitter enable easy sharing, which can extend the reach of your listing to a wider network of potential buyers.
Virtual tours offer convenience for buyers, especially those relocating from different areas. This technology allows buyers to view your home anytime, day or night, demonstrating that your agent is utilizing modern tools to market your property effectively.
Beyond these methods, a robust marketing plan might include professional photography, broker tours for buyers’ agents, and listings on various real estate websites. As NerdWallet explains:
"A good real estate agent will have a comprehensive strategy to promote your listing. This includes adding your home to multiple listing services (MLS), hosting open houses, creating 3D virtual tours, and arranging broker tours for buyers’ agents, especially for luxury homes."
Marketing your house effectively requires a creative and diligent local real estate agent. If you’re ready to sell but aren’t sure where to begin, let’s chat. Working together, we can ensure your home gets the attention it deserves, leading to a successful sale.
5-31-2024
When it comes to buying a home, climate change is becoming a significant factor in decision-making. The National Association of Realtors (NAR) reports that:
“Sixty-three percent of people who have moved since the pandemic began say they believe climate change is—or will be—an issue in the place they currently live.”
As you consider your next move, it's crucial to factor in climate risks, regardless of location. A recent study from Realtor.com highlights the increasing influence of climate change on real estate decisions. y
How to Safeguard Your Investment
To ensure your home investment is secure from climate risks, start by working with a local real estate agent who understands the environmental hazards specific to the area, such as wind, floods, and wildfires. Your agent’s local knowledge is invaluable in assessing the potential risks your future home may face.
Beyond local insights, two critical aspects to focus on are the durability of the home and the insurance needed to protect it.
A Home Built to Last
If you're planning to stay in your new home for many years, its durability is key. Collaborate with your real estate agent to verify that the home is built to withstand environmental hazards. Modern building techniques, such as installing a secondary water barrier on the roof or using noncombustible, fire-resistant exterior materials, can greatly enhance a home's resilience to climate change.
If the home you're interested in lacks certain protective features, your agent can advise on potential negotiations in the contract or future upgrades that may be necessary.
Insurance to Protect Your Home
After ensuring the home is structurally sound, the next step is securing appropriate insurance. Selma Hepp, Chief Economist at CoreLogic, explains:
“. . . homeowners are going to become increasingly more aware of risks of living in some areas as it becomes prohibitively expensive or very difficult to obtain hazard insurance.”
In areas where climate risks are more pronounced, having the right insurance is crucial. The cost of insurance is an important consideration for your budget and overall cost of homeownership. It's wise to get insurance quotes early in the buying process, compare multiple options, and understand the coverage you need.
While these considerations might seem overwhelming, your real estate agent can guide you through the process. They will be your resource for navigating the complexities of homebuying, including understanding and mitigating climate risks.
Bottom Line
Climate change is an essential factor to consider when purchasing a home. Given that your home is a major investment, being prepared for any climate-related impacts is crucial. With the right planning and advice from an experienced real estate agent, you can find a home that fits your needs and is protected against climate risks. Let’s discuss how we can help you find the perfect, resilient home.
5-29-2024
If one of the main reasons you’re hesitant to buy a home is because you’re worried about the upkeep, here’s some information you may find interesting on both new home construction and existing homes (a home that’s been lived in by a previous owner).
If you can afford it, you may find a newly built home could help ease your worries about maintenance costs. Think about it: if everything in the house is brand new, it won’t have the wear and tear you may see in an existing home, and that means it’s less likely to need repairs. As LendingTree says:
“Since the systems, appliances, roof, and foundation are new, you’re less likely to pay for major or minor repairs within the first few years of homeownership. That can make a big difference for first-time homebuyers who are adjusting to owning rather than renting.”
Plus, many builders also have warranties on their homes that would cover some of the more major expenses that could pop up. As First American explains:
“The new systems in your home, like plumbing, electrical, and HVAC, are typically covered for one to two years by your builder’s warranty. When something happens to these systems, you contact the builder or their warranty company.”
But it’s worth mentioning that it’s not just newly built homes that can have warranties. It’s an option for existing homes too.
Your agent may be able to help you negotiate with the seller to add one as a concession on your contract. But you should know that not all sellers will be willing to do that. If they won’t, you could purchase one yourself if you’d like to. An article from Forbes explains:
“During a real estate transaction, a home warranty policy can be purchased by the buyer or the seller.”
And there are benefits for both parties when it comes to a home warranty. According to MarketWatch:
“A buyer’s home warranty benefits both buyers and sellers, as it helps the seller close the deal while providing the future homeowner with peace of mind that they’ll be covered if a system or appliance breaks down. Sometimes, a seller will pay for the first year of the home buyer’s warranty to sweeten the deal, but it depends on the real estate market.”
If you’re interested in a home warranty for peace of mind, lean on your agent. They’ll negotiate on your behalf to see if a seller would be willing to cover one for you. Just remember, the likelihood of a seller throwing one in depends on conditions in your local market.
While the need for less upfront maintenance is a great perk for new construction, there are some things a newly built home can’t provide that an existing home can.
For example, existing homes have a lot of character and charm that’s difficult to reproduce. The quirks that come with an older home may make it feel more homey. And existing homes usually have more developed landscaping and a well-established sense of community, so it can feel more inviting than something that’s a blank slate, like new construction often is. Not to mention, if you go with new construction, you may have to wait for the home to finish being built based on where it is in the process. It all depends on what’s most important to you.
Whether you choose a newly built or an existing home, you may be able to ease some of your concerns over maintenance with a home warranty. To weigh your options and go over what’s the top priority for you, talk to the professionals.
5-22-2024
If you're contemplating a move this year, two crucial factors are likely at the forefront of your mind: home prices and mortgage rates. You're probably wondering what the future holds and whether it's wise to make a move now or wait.
Making the best decision involves staying informed with the latest data. Here's what experts are predicting about both home prices and mortgage rates
One reliable source for home price forecasts is the Home Price Expectations Survey from Fannie Mae, which gathers insights from over one hundred economists, real estate experts, and market strategists.
According to the latest survey, experts project that home prices will continue to rise at least through 2028. The rate of appreciation will vary year-to-year, but the consensus is clear: prices are expected to increase steadily for the next five years at a more normal pace than the recent rapid growth.(see the graph below)
What does this mean for you? If you buy now, your home's value is likely to appreciate, helping you build equity over time. Conversely, if you wait, the cost of purchasing a home could be higher later on, as prices continue to climb.
Predicting mortgage rates is more complex. A variety of factors, including inflation and labor market data, influence rates, contributing to the current volatility. Odeta Kushi, Deputy Chief Economist at First American, explains:
“Every month brings a new set of inflation and labor data that can influence the direction of mortgage rates. Ongoing inflation deceleration, a slowing economy, and even geopolitical uncertainty can contribute to lower mortgage rates. On the other hand, data that signals upside risk to inflation may result in higher rates.”
The future of mortgage rates hinges on the trajectory of these factors. While experts remain hopeful that rates might decrease later this year, economic indicators will continue to play a significant role. As noted in a CNET article:
“Though mortgage rates could still go down later in the year, housing market predictions change regularly in response to economic data, geopolitical events, and more.”
If you're in a position to buy now and can afford it, partnering with a trusted real estate advisor is crucial. They can help you navigate these variables and determine the best course of action based on your circumstances.
Let's connect to ensure you have the latest information on home prices and mortgage rate expectations. Together, we'll review expert insights to help you make an informed decision about your move.
5-20-2024
The past couple of years have been challenging for homebuyers due to a shortage of available houses. However, the situation is starting to improve.
This year, the number of homes for sale has increased. According to the latest data from Realtor.com, in April 2024, there were more homes available than in the previous years (2021-2023). The graph below illustrates this trend:
Realtor.com reports:
“There were 30.4% more homes actively for sale on a typical day in April compared with the same time in 2023, marking the sixth consecutive month of annual inventory growth.”
But does this mean house hunting has become easier? The answer is both yes and no.
The latest weekly data from Calculated Risk indicates that despite recent growth, the number of homes for sale is still significantly lower than in the last normal year of the housing market:
If you paused your home search because you couldn't find what you wanted, you might now see more options than in recent years, though the selection is still limited.
To explore your growing options, it’s wise to work with a local real estate agent you trust. Real estate heavily depends on location, and a knowledgeable agent can provide insights into the homes available in your desired area. As Bankrate advises:
“In today’s homebuying market, it’s more important than ever to find a real estate agent who really knows your local area — down to your specific neighborhood — and can help you successfully navigate its unique quirks.”
Let's collaborate so you have someone who can keep you updated on the current home market trends and help you find the best opportunities available right now.
5-17-2024
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5-15-2024
CATEGORIES: Newsletter
Selling your house is a significant decision. Your home is likely one of the most substantial investments you've made, and it's where you've created many cherished memories. This combination means that selling can be an emotional journey. You need someone who understands your perspective, empathizes with your situation, and is an expert in guiding homeowners like you through the selling process.
That's where a skilled listing agent, or seller's agent, comes in. Here are essential skills your agent should possess:
Real estate can be filled with jargon and complex processes, but a great agent will break it down for you. They should communicate in clear, simple terms, ensuring you understand each step without feeling overwhelmed. An excellent agent will keep you informed about the housing market and, more importantly, explain how market conditions impact your specific situation. This clarity helps you make confident decisions. As Business Insider notes:
"Having a good rapport with your agent and finding them approachable is crucial, as you'll be working closely together. Choose someone who makes you feel comfortable and informed."
While it might be tempting to go with an agent who suggests the highest asking price, this can backfire. Overpricing can lead to your house sitting on the market too long, deterring potential buyers. A proficient agent will have an open dialogue about pricing, using solid data to justify their recommendations. They won't just tell you what you want to hear; they'll provide a well-researched pricing strategy to ensure your home sells at the best possible price. NerdWallet emphasizes:
"An agent suggesting the highest price isn’t always the best. Look for one who supports their pricing with thorough market knowledge."
Selling your home, especially one you've lived in for years, can be emotionally taxing. These emotions can cloud your judgment during negotiations. A trusted professional will stay calm and objective, handling negotiations with your best interests in mind. Their market expertise and negotiation skills will help you secure the best deal. As Rocket Mortgage states:
"Regardless of whether this is your first or third time selling a house, listing agents aim to make the process smoother and less stressful. Their industry knowledge helps ensure you get the best possible outcome."
Whether you're a first-time seller or have sold homes before, partnering with a great listing agent is crucial for a successful sale. Connect with a skilled local expert who will guide you through every step of the process, making your home-selling experience as smooth and rewarding as possible.
5-15-2024
Are you eyeing the real estate market, contemplating a purchase, or perhaps gearing up to sell? Whether you're a prospective buyer or seller, staying abreast of home price trends is crucial. Here's the latest scoop:
Recent data from Case-Shiller and the Federal Housing Finance Agency (FHFA) paints a clear picture: home prices are on the upswing nationally (refer to graphs below)
Throughout 2023, we witnessed a steady climb in home prices. However, during December and January, there was a slight plateau, a typical seasonal occurrence.
Fast forward to February, marking the onset of the spring market, and prices resumed their upward trajectory.
Rising Tide Lifts Home Prices in Premier Urban Centers
Following the nationwide surge in February, you might be curious about your local market. Across 18 of the top 20 cities surveyed by Case-Shiller's monthly price index, prices are indeed ascending (see chart below).
Experts foresee this upward trend continuing, with Forbes shedding light on the driving forces:
"Even with mortgage rates hitting levels not seen since November, sustained demand paired with limited housing inventory remain pivotal factors propelling home values upward."
Navigating the Current Landscape
For Prospective Buyers: With prices projected to keep climbing, seizing the opportunity now might prove advantageous. Acting swiftly could help secure a home before values soar further.
For Prospective Sellers: The spike in prices is attributable to the persistent gap between housing supply and demand. Collaborating with an agent to accurately price your property could yield multiple offers and expedite the selling process.
In Conclusion
The data unequivocally indicates a national uptick in home prices. Let's connect to delve into the specifics of how this translates to our local neighborhood.
5-13-2024
Let's dive into two compelling reasons why it might just be the perfect fit for you:
Expanded Options: In today's housing market, the inventory of existing homes is tight. However, newly built homes are becoming a larger part of the available options. Data from reputable sources like the Census and the National Association of Realtors (NAR) indicates a significant increase in the proportion of newly built homes in the market. From just 13% in previous years, they now comprise over 33% of available inventory. This surge presents a golden opportunity for homebuyers like you, offering a broader spectrum of choices to explore during your search.
Surprising Affordability: The notion that newly built homes are beyond your budget may need revisiting. Builders are attuned to the evolving demands of the market, focusing on constructing smaller, more affordable homes. Consequently, the price gap between new and existing homes is narrowing. In some regions, the cost to build versus buy is becoming comparable. CNBC notes that while new builds may still command slightly higher prices, the gap has significantly diminished. Moreover, builders are rolling out enticing incentives such as price cuts and mortgage rate buy-downs, further enhancing the affordability factor.
Intrigued by the prospect of a newly built home? It's crucial to recognize that purchasing one differs from buying an existing property. Partnering with a knowledgeable local agent can provide invaluable insights into the market, builder reputations, and the intricacies of builder contracts. With their expertise by your side, you can navigate the realm of newly built homes confidently and effectively.
Ready to explore what newly built homes have to offer in your area? Let's connect and embark on this exciting journey together. Additionally, expanding your search to include neighboring towns can unlock even more possibilities. Let's discuss how broadening your scope could lead you to your dream home.
5-10-2024
For many younger individuals, especially those belonging to Gen Z, the prospect of owning a home may seem like an insurmountable challenge. With factors like inflation, soaring home prices, and fluctuating mortgage rates, the dream of homeownership can feel out of reach. However, despite the hurdles, it's entirely possible to make this dream a reality, especially with the guidance of professionals in the field. Here are some invaluable tips to help you navigate the path to owning your own home:
Explore Down Payment Options: The down payment often stands as the biggest obstacle for young homebuyers. However, there are numerous down payment assistance programs available, offering a helping hand to make homeownership more attainable. Additionally, don't overlook the potential support from family members or loved ones, as many Gen Z buyers have received financial assistance towards their down payments. Consulting with a trusted mortgage professional can provide clarity on the amount needed and any guidelines regarding gifted funds.
Leverage Living Arrangements: Consider alternative living arrangements to bolster your savings. Many Gen Z buyers are opting to live with family or friends temporarily to reduce housing expenses and accelerate their saving efforts. According to NAR, a significant portion of Gen Z homebuyers transition directly from their family's home to their own, showcasing the impact of this strategy on financial readiness.
Broaden Your Search Horizons: In a competitive market with limited housing inventory, casting a wide net in your property search is crucial. Working with a professional can introduce you to unconventional strategies and overlooked opportunities. Exploring suburban or rural areas, as well as considering smaller property types like condos or townhouses, can significantly expand your options and improve affordability.
Prioritize Your Needs and Wants: Flexibility is key when searching for your first home. While it may not fulfill all your desires, remember that your initial purchase doesn't have to be your forever home. By distinguishing between must-have features and nice-to-haves, you can make informed compromises without sacrificing your homeownership goals. Your real estate agent can assist in prioritizing your criteria and finding properties that align with your preferences.
In conclusion, while the path to homeownership may seem daunting for Gen Z, it is certainly within reach with the right approach. By tapping into available resources, making strategic decisions, and seeking guidance from industry professionals, you can transform your dream of owning a home into a tangible reality. Don't hesitate to reach out and embark on this exciting journey towards long-term success in homeownership.
5-8-2024
Before you pack up and move, it's worth exploring what's driving your desire for a new abode. A recent Realtor.com survey delved into the motivations behind home sales this year, revealing two primary factors (check out the infographic below):
Let's delve deeper and see if these reasons resonate with your own motivations:
"Home sellers pocketed a median profit of $121,000 from typical sales in 2023, equating to a 56.5 percent return on investment."
This is no small feat. Contributing to this windfall is the meteoric rise in home prices during the pandemic. With demand outstripping supply, prices surged, resulting in substantial gains for sellers.
While the pace of appreciation has slowed, home prices continue to climb, albeit at a more moderate rate. This ongoing appreciation bodes well for your financial prospects. Any profits accrued can alleviate some of the current affordability hurdles when securing your next home.
Curious about your home's current value and market dynamics in your area? Reach out to a local real estate agent for insights.
Relocating to be nearer to loved ones fosters connectivity and ensures you're not missing out on significant milestones in their lives. If geographic distance is hindering your ability to be present, it might be time to engage a local real estate agent to find a residence in close proximity. As per the National Association of Realtors (NAR):
"A skilled real estate agent will navigate your home search impartially, aiding you in meeting your purchasing objectives while adhering to your financial constraints."
In Conclusion
If you're contemplating putting your home on the market, there's likely a compelling rationale behind it. Let's have a conversation to ensure you're equipped with the guidance necessary to make a well-informed decision that aligns with your objectives for the year.
5-6-2024
In today's real estate landscape, the number of homes available for sale holds significant sway. If you're contemplating listing your property, the current scarcity of inventory presents a prime opportunity. Your house gains prominence amidst a low supply, particularly if it's appropriately priced.
However, the pool of available homes is expanding. Recent data from Realtor.com indicates a rise in new listings, as illustrated in the accompanying graph.
This upward trend reflects a surge in sellers placing their homes on the market compared to the previous year. As noted by Realtor.com:
"…sellers turned out in higher numbers this March as newly listed homes were 15.5% above last year’s levels. This marked the fifth month of increasing listing activity after a 17-month streak of decline."
What This Means for Home Sellers:
If you've been postponing selling your property, now might be the opportune moment to reconsider, before your neighbors seize the initiative. While we're not facing an imminent surplus of homes for sale, each new listing in your vicinity poses the risk of diverting buyer attention from your property.
For instance, if your neighbor enters the market as well, you suddenly find yourself contending with competition next door. The last thing you want is for prospective buyers to tour your home only to be captivated by someone else's offering. Your goal is to command the spotlight.
A seasoned agent can facilitate this process. They'll assist you in preparing your home for listing, highlight its desirable features to today's discerning buyers, and ensure it's priced competitively. Consequently, your listing becomes irresistible to potential buyers eager to envision it as their future residence.
For those prepared to sell now, this presents a golden opportunity to capitalize on both fronts. With the inventory of homes for sale on the rise, you gain more flexibility for your own relocation plans. Simultaneously, you can leverage the current market conditions to sell your home while it still enjoys heightened visibility.
In Conclusion:
Despite the persisting low inventory, delaying your listing risks facing increased competition within your neighborhood. Let's connect to explore the advantages of selling before additional homes flood the market.
5-3-2024
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5-1-2024
CATEGORIES: Newsletter
Despite the current mortgage rates presenting a formidable appearance, there are compelling reasons why taking the plunge into homeownership, if you're in a position to do so, could prove to be a savvy move. Here are a couple of solid arguments in favor:
Home Values Typically Appreciate Over Time
Amidst recent debates surrounding the trajectory of home prices, one thing remains clear: nationally, they tend to ascend. Over the long haul, historical data from the Federal Reserve (the Fed) illustrates a consistent upward trend in home prices spanning six decades. While anomalies like the 2008 housing crash temporarily disrupted this pattern, the overarching tendency has been one of growth.
This upward trajectory is a key advantage of homeownership over renting. As property values climb and you chip away at your mortgage, you're simultaneously accruing equity. This burgeoning equity can significantly bolster your overall net worth over time. As per the Urban Institute:
"Homeownership is critical for wealth building and financial stability."
(see graph below):
Rental Costs Persistently Rise
Another compelling reason to consider homeownership over renting is the perpetual ascent of rental rates. While renting may seem financially advantageous in the short term in certain locales, each lease renewal typically brings with it the unwelcome prospect of increased rent. Data from iProperty Management underscores this trend, indicating a consistent upward trajectory in rental costs over the past six decades.
So, how do you break free from the cycle of escalating rents? Opting for homeownership with a fixed-rate mortgage affords you the opportunity to stabilize your housing expenses and bid farewell to the frustration of recurrent rent hikes. This stability is invaluable.
Your monthly housing payments effectively become an investment, prompting a pivotal decision: do you invest in yourself or continue padding your landlord's pockets?
Owning your home translates to investing in your own future. Even when renting appears more economical, those monthly payments vanish into the ether, offering no return on investment.
Echoing this sentiment, Dr. Jessica Lautz, Deputy Chief Economist and VP of Research at the National Association of Realtors (NAR), emphasizes:
"If a homebuyer is financially stable, able to manage monthly mortgage costs and can handle the associated household maintenance expenses, then it makes sense to purchase a home."
(see graph below):
In Conclusion
If you're weary of the perpetual rise in rent and eager to explore the myriad benefits of homeownership, I encourage you to initiate a conversation to explore your options further.
5-1-2024
Your Home Sold Guaranteed Realty understands the effort it takes to sell a house. To make your life easier, we have compiled these valuable resources for you - completely FREE of charge! MORE
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